Auto Aftermarket and Digital Drivers – Google Research

Google recently released a research report on how does digital drive auto parts purchases and research, as per this report the aftermarket needs not changed but the purchase and research processes are evolving. Auto parts sales are still driven by a range of maintenance and repair needs. Because of immediate needs most drivers still purchase in person, and yet the online purchasing is a growing channel.

Pros and Cons of Internet Marketing

Marketing involves promoting products and making them attract potential customers. Before the advent of the internet, most of the traditional marketing was about oral and physical advertising of the products and services. Now it is more with online and electronic advertising. Internet marketing has both technical and creative aspects including sales, advertising, development, and design.… Read More »

Types of Listing Contracts

There are various types of listing contracts, but a few of them are used. The Exclusive Right to Sell is the most common one, but there are the “one-time show,” the “exclusive agency listing,” and the “open listing”. Now we will see them in detail. Open listing: The open listing is largely used by the… Read More »