Comparing Text Ads and Banner Ads

By | January 12, 2012

Ad ServerOnline advertising has become popular and effective and is more preferred to traditional methods of promoting the businesses. However, various forms of online ads are available among which text and banner ads are commonly found and used. Here is a comparison of these two forms of online ads.

Text ads, as the name suggests, includes text. These forms have a text line which is backed up by a hyperlink. When a consumer clicks on the click, he is directly taken to the website. Whereas, banner ads are placed at various points on a web page. They are not written into the text. The consumer is taken to the website upon clicking the banner ads.

Through text ads, you can even have content built around your advertisement. You can also mention the product by name. Banner ads are mostly preferred because they create and improve branding through name and logo recognition. As they visually display the product on the ad, they are more attractive than the simple text ads. Also, details of certain products cannot be known by simple text ads as they just have the description of the product. However, with banner ads, you can see the product visually clarifying your doubts. Ad servers for ad networksText ads can be ideally used for products that are like services including insurance, financial advice, healthcare and so on. Banner ads, on the other hand, can be used for advertising products from fashion apparel, to electronics, to home goods.

Text advertising is cheaper and affordable when compared to banner advertising. This information on the comparison of the two forms of online ads is very much helpful to take a right desired decision when you are struggling to opt a text or a banner ad for your company.