As in case of other marketing strategies, you need to have clear picture of how this marketing technique benefits you. Since banner advertising has been used for so long, it is considered best advertising options. Let us have a look at the pros and cons that are associated with using this type of marketing strategy.… Read More »
An ad network represents web sites in advertisement selling, allowing the buyers of advertising to reach audience easily through run-of-network and run-of-category buys. Advertising networks provide with ad campaigns coordination for media buyers across thousands of people efficiently. One of the issues for publishers is non exclusive representation and exclusive representation where in the former… Read More »
To remain competitive in marketplace, to create brand image, and to attract customers all businesses need to implement marketing strategies. The selection of marketing tools also depends upon the strategy. There are many differences between online advertising and traditional advertising. Traditional marketing includes direct mail (such as brochures and catalogs) print, radio, television, and billboards.… Read More »
Rich media or interactive media on your website refers the features of responding to users’ actions, and further engage with the brand. Rich media will help encourage visitors to invest their effort and time in the brand. When visitors invest their time and effort in the brand, it is more likely to influence them to… Read More »
Online traffic is the lifeblood of a successful auto dealership website. Generally there are two ways to get visitors for an auto dealership website or any other website, those are search engine optimization and the pay per click (PPC).