Banner ads is a form of advertisement that appear in rectangular boxes on a web page. It can be posted anywhere on the web page. A hyper link is attached to the rectangular box. If someone clicks on that box the browser navigates to the advertisers website.
In previous days banner ads would appeared only in text format and graphical images. But now with the development of technology, the appearance and usage of banner ads have changed. Today banner ads appear in flash type, animated graphics, video content and sound.
Banner ads play an important role when it comes to online marketing. It is helpful to advertise businesses online. Coming to the size of banner ads, it is not in a particular size, it comes in some standards (IAB standards). For banner ads most of the websites will depend on the limit of memory size.
Working procedure of banner ads
Generally banner ads are used to get traffic to the advertisers site by clicking on the ad that has a link. Most advertisers are interested to place their ads on a website that has high traffic because there are more chances of getting more clicks to the ad. While placing the banner ads advertisers should know about the website target. It should match with the advertisers intended audiences.
Elements of banner ads
- The advertiser: Advertiser is one who wants to promote his business. It is a company that wants to promote their products/services.
- The agency: Generally advertisers contact agencies to start an advertising campaign. The agency will help the advertisers by creating the banner ads based on the advertisers requirement. After creating banners for the advertisers the agency will buy the space for the advertisement.
- Freelancer: The advertisers can contact freelancers for the same work with less money.
The advertising network
Advertisers, agencies and freelancers can approach the advertising network for buying ad space. If the price is worth it, then the ad networks will accept the banners (if it follows IAB standards). Some times the advertisers will contact the publishers directly instead of advertising networks.
This is all about the fundamentals of banner ads.