Archive for September 25, 2013

Strategies and Types of Online Marketing

Ad server pricesOnline marketing involves using desktops, smartphones, tablets and other devices goods or services to sell goods or services on the Internet. Internet marketing is getting more popular because of its cost-effectiveness, easy to execute, and other positive attributes. In this article, we will discuss strategies and types of online marketing briefly.

Strategies for online marketing
Online marketing strategies includes the following :

  • Having a website: To make online marketing successful, a company should have a website where the visitors can have convenience of knowing more about you and your company. This facilitates your on line marketing.
  • Advertising online: Advertising is an effective tool for online marketing as it takes less time. The only thing you should know about online advertising is CPM and CPC.
  • Cost Per thousand impressions (CPM): CPM is the cost per thousand impressions. In this type of marketing, you buy some space on web page and you pay for the number of times the web page displays your ad.
  • AdserverCost Per Click (CPC): CPC is the cost per click advertisement. In this type of advertisement, you only need to pay for the number of times your ad is clicked by the viewer.
  • Directory listing: Adding your business to business directories, local directory listings etc is also a way of online marketing. It is less expensive but takes some time. Every business either local or international have websites allowing members to list their business online.

Types of online marketing
Types of online marketing are:

  • E-mail marketing: Products of a company are promoted using e-mail. e-mails are sent to people regarding product/services. Email marketing is aimed to convince audiences on the product/service and usefulness and thereby to purchase them.
  • Social media: Social media networking can be used to sell your products effectively. Social media marketing helps you inform and educate your prospects about your products/services – their price, quality, etc.
  • Article marketing: Under this type of marketing, articles are written and then posted on your website or any popular site. The aim is to provide viewers with valuable information clearly thereby trying to sell your products. Good articles bring good and genuine back links to your website. This helps you making more people know about your products/services. Article should be so clear that it should invite more people to view it.
  • Pay per click marketing (PPC): Users search online using certain words for product/services. In pay per click, such words are targeted by you and your ads will appear on relevant web pages. You need to pay to the advertiser when users click your ad.

To promote businesses online marketing is essential because of the growing popularity of internet technologies. Businesses need to consider individually for Internet marketing because their need differ from one another and select optimal strategies. They could hire reputed professionals for this purpose.
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Pros and Cons of Buying a Used Car

Many people are opting for cars to commute to different places. Selection of a car represents a person’s style, taste, character and economic status. Depending on the financial status, some people buy newer cars or some people buy used cars. The people who want to buy used cars may have various reasons like they wanted to save money, and choosing a certain car model which they would not afford to buy. Like other cars, buying used cars too will have some pros and cons.

Pros:

  • Less expensive for smaller vehicles compared to the bigger cars. Therefore people can afford the smaller cars.
  • Ownership expenses and collision insurance and taxes are lower.
  • It will have all equipment.
  • A used car would allow you to purchase other accessories such as air conditioning.
  • There is no depreciation in the value of used cars.
  • You have to pay less to insure a used vehicle.

Cons:

  • If you are not knowledgeable enough, the dealer distracts you and you end up paying more than worth.
  • Legal protection is limited.
  • Reliability problem exists in late model cars.
  • For used cars, there is either closer warranty time or no warranty at all. As years pass on, you have to spend a lot of money on repairs.
  • A car with a great history can also be a risky when it was abused by a previous owner.
  • Interest rates are higher on used cars.
  • There will not be any latest safety features in the past used models.

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Advantages and Disadvantages of Car Leasing

Leasing a car means renting a car for a defined period of time. The person who gives the car for lease is called lessor. The person who takes the car for lease is called lessee. The lessee uses the car for a period of time (between one and five years) based on the agreement.

The lessee will pay the installments periodically or monthly. But the car ownership will belong to the lessor. So the lessor has the right to set certain conditions. For example, a part of the car is damaged the lessee cannot decide to replace it, only the lessor has the right to decide.

In the beginning of the car leasing, there may be a little payment or no need to pay a big amount to the lessor by the lessee. The payment conditions will vary as per the agreement. It is generally small and monthly installments or based on miles. If the lessee exceeds the limitation of the miles mentioned in the agreement, the lessee has to pay as per mile base.

If the car is returned with excessive damage the lessor will charge extra fee to the lessee. At the end of the lease period the lessee will have the option to buy the car with a final settlement.

Read on to know the advantages and disadvantages of car leasing.

Advantages

  • People who like to change cars every now and then, for them leasing a car is good.
  • Lease costs are less when compared to purchase cost.
  • When the driver gets bored with the old car, he/she can take a brand new car for lease.
  • There is no long term commitment between the lessee and the lessor.
  • Very useful for people who frequently change their job location.
  • If the car leased is new, maintenance and repair issues will not occur.
  • Mostly the car is under the coverage of manufacturer warranty.
  • Gap insurance and waived gap liability will provide the opportunity to no liability to the lessee in case of car theft, which does not cover by the regular insurance.
  • There are no upfront charges in leasing.
  • Lease payments are lower and sometimes lesser than the loan payments.
  • At the end of the leased period, there is an option to buy the leased car.

Disadvantages

  • There will be no ownership.
  • If anything in the car is changed, you have to pay fine.
  • Terms and conditions are very restrictive.
  • When more miles are traveled than the agreed charges are substantially high.
  • Generally needs to have maximum insurance coverage.

Considering these points is sensible while deciding to lease a car.

Leasing Car Vs Buying Car

Leasing a car is a good option for some people, whereas for some people buying a car is a better option. In this article you will come across some things about leasing and buying that will help you in your buying decision.

Things to know about leasing a car
Leasing is a good option for those who have low income and may not afford to buy a desired car or vehicle. It will help you to drive wide range of cars – new cars or used cars and fulfill your passion. It also has some tax benefits for people who lease car for their business requirements.

If you drive for limited miles per day, then leasing is a good option. No need to worry about maintenance costs, you will have to pay low monthly payments. You need not worry about the purchase price of the car and the resale price, as you don’t own the car.

You can have insurance cover options for some leased cars/vehicles. You have the choice of purchasing leased vehicle at the end of your agreement, if you want to own the car. In case you own a vehicle, flexibility of options is very less. You cannot shift to other cars that easy, because you have to invest more money for buying. You can have savings and increase you budget by leasing, if you lease used cars, then you have more savings.

Things to know about buying a car
Leasing cars also come with some disadvantages. If you are sure enough that you can afford a new car, then buying is the best option for those people. Because though you pay more amounts and down payment is also high, at the end you will own a car and will be the owner of that car.

Especially people who want to have a car for personal use, buying is better than leasing, because leasing does not provide tax benefits. You may be restricted to one car/vehicle but can enjoy comforts for lifetime without any restrictions to miles.

You can move in your own car without ant restrictions, whereas in leased cars you may be restricted for reasons like poor driving records, etc. You can properly maintain your car, you need not be responsible for wear and tear costs to anyone, because you are the owner. There is no threat of debit/credit card blocking, nor any scams. You will enjoy the comforts in an owned car, rather than a leased car.
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Up-time Vs Downtime of a Website

Coming up with a great idea and setting up a professional business website with optimized quality content, right format and graphic designs, etc., and waiting for results might work out for a short period. However, in the long run, it doesn’t work. If you want a long term success, your site should be regularly updated and monitored. This helps you to know when your site goes up or down. You can find the root cause of the downtime to resolve the issues before it effects your end user. In this post, you will see what is website up-time and downtime and how it performance effects.

What is website’s up-time?site monitoring
Website up-time refers to the period of time that your site is visible and accessible to the end user and search engine crawler. It is very important to maintain good up-time percentage. Because you may not lose those potential customers, when they are searching for your services.

Effects of website’s up-time:
24×7 available and accessible: Website’s up-time is extremely important for an organization to run the business successfully. This is because, if your website is available and accessible to the end user for 24 hours, 7 days (365 days), there is a potential chance of getting good revenue for your business.

Customer satisfaction: Customers comes to your site in search of products and services. This takes place only when your site is up-time (visible & accessible) and provided required information.

Keeps company’s reputation intact: In the online world, website represents the organization’s identity. If your website is up-time and performing without any issues, you will not loose the confidence of the customers.

Keeps search engine ranking: Search engine crawlers access you site to index your site in search results. This happen only when your site is visible and accessible to them.

What is website’s downtime?
Website downtime refers to the period of time that your site is not visible and accessible to the end user and search engine robots.

Effects of website’s downtime
Loss of revenue: Each minute of site’s downtime equates to loss of revenue.

Loss of Customers and online reputation: Customers are impatient and gets frustrated, when they face difficulty in accessing your site. And they jump into your competitor’s site. This in turn affects your company’s reputation.

Loss of search engine ranking: When your site is facing downtime for a long period of time. Even after several attempts, if search engine crawlers/spiders are unable to access your site, they may deindex your site from the search results. However, it is difficult to get back the trust or image of you business.
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