Importance Of Banner Advertising

By | September 18, 2009

AdserverEvery one says banner advertising is old and not useful in SEO but it is play important role to build traffic. Nowadays many Internet advertising agency are using these banner advertising. Generally a banner’s ability to attract customers is based largely on design and content. This alone can make or break its value to the business it represents. Its major function is to pave the way for businesses to promote themselves. A good, fine designed banner with eye catching content can mean all the dissimilarity between a high click thru rate or a dismal one. One good idea is o examine those banners that have caught your attention. What was it that caught your eye? Was it the colors used? Was it the text used? Or how it was accessible? All of these are important issues to be considered when designing your own customized banners.

Another important consideration is content. Creating a sense of importance seems to be one of the best approaches. It seems to that the ones that seem to grab your attention the most are the ones that use words like “click here,” “free gift just for visiting,” or “click now” and it may be certain colors presented in certain ways. Another important aspect is constancy and presentation. The colors are eye catching and flattering. Keywords are highlighted or are in bold print for importance and use words like “click here” or “limited offer” to stimulate response to the banner’s message.

Ad servingOne main feature to the success of banner advertising is file size. With the advent of DSL and cable, this may not be as big an issue as it once was some time ago, but always keep in mind that there are still a large number of people who use dial up services and it is they whom you must be mindful of. Another factor that plays significance here is the improvements in browser technology. The browser used to today are greatly superior to those used a few years ago. The rule of thumb here is the lesser the file size, the better. If it takes longer than ten seconds maximum to load, odds are it will never be seen. Today there are lots of websites available to help in the design of banners so use those website create the banners or some Affordable search engine optimization companies offers these services at reasonable price.

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